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WhatsApp Lead Qualifier

Intake → CRM → follow-up — never miss a lead again

The Problem

A service business received leads via WhatsApp, web forms, and social media. Leads sat in inboxes for hours, qualification was inconsistent, and follow-ups were forgotten.

The Solution

Designed an n8n workflow that captures leads from all channels, qualifies them with an AI scoring model, routes them to the right salesperson in the CRM, and triggers automated follow-up sequences.

Architecture

Channels

WhatsApp, forms, social

n8n

Capture & routing logic

OpenAI

Lead scoring model

HubSpot

CRM & pipeline management

Twilio

SMS/WhatsApp follow-ups

Key Features

  • Multi-channel lead capture
  • AI-powered lead scoring
  • Automatic CRM assignment
  • Drip follow-up sequences
  • Real-time lead notifications

Tech Stack

n8n
OpenAI
WhatsApp API
HubSpot
Twilio

Results

<2 min

Lead response time

92%

Qualification accuracy

100%

Follow-up completion

+35%

Conversion rate increase

Let's build something similar

Have a workflow to automate or an AI system to build? Let's talk about your project.